reveals the best locations for your business

Don’t
shoot
in the
dark
Try to
hit
the
bull’s eye
instead
reveals the best locations for your business

Are you looking for relevant market data for location planning and expansion?

LOCAL® Marktanalyst is probably the most easy-to-use and flexible tool for optimizing your location planning and analysis, based on relevant market data. With just a couple of clicks you identify your customer potential and turnover opportunities for entire sales regions or single sites. Online, fast, flexible, inexpensive.

 

LOCAL® Marktanalyst offers you access to crucial geographic data and market information via an online account. Anytime. Anywhere.

Target group analysis and evaluation of customer potential easily online.

LOCAL® Marktanalyst is saving you costly market research.  Market data on customer potential and the spatial distribution of target groups based on distance zones (drive time or distance) are available within seconds as business maps. Fundamental data correlations can be detected at a glance and serve as a basis for competent decision making. 

 

Choose the LOCAL® Marktanalyst package that suits your needs: Easy-to-use and innovative, multi-lingual and available on all devices.

The most important benefits

  • Full market transparency
  • Up-to-date market and geographic data
  • Flexible Online access
  • Ready-to-use system
  • Fast response and results

Product variants

Decide on the variant that matches the needs for your business. Due to useful functions, intuitive handling and a variety of powerful features the geographic information system is a professional analytics tool with planning reliability. A cost-efficient entry is available through the SINGLE and TEAM versions. The individual ENTERPRISE solution has maximum flexibility.

 

  • User
  • Duration / term
  • Basic data
    • Inhabitants
    • Purchasing Power
    • Households
    • Demography (5 age groups)
    • Companies (Industry segment/number of)
  • Storage
  • Functions
    • Easy-to-use address search
    • Import addresses for geocoding
    • Drive time and catchment area analysis
    • Evaluation of customer potential
    • Potential data on different geographic levels
    • Customized business maps
    • Turn on/off layer, combined visualization
    • Flexible thematic mapping
    • Easy and direct access to market data (table)
    • Print / Export to PDF
    • Additional features with surcharge (customizing)
  • Layer Sharing
  • User administration
  • Customizing
    We customize the system to your individual requirements (as a service). Please contact us for further functionality and possibilities.
  • Software implementation
  • Streaming services
    Link-up to Nexiga server with data exchange (on demand) on request.
  • Data pool
    Are you interested in further market data? No problem, just give us a call.
Variants
Single
User
From 1 user
Duration / term
From 3 months
Basic data
5 variables
  • Inhabitants
  • Purchasing Power
  • Households
  • Demography (5 age groups)
  • Companies (Industry segment/number of)
Storage
1 GB
Functions
Yes
  • Easy-to-use address search
  • Import addresses for geocoding
  • Drive time and catchment area analysis
  • Evaluation of customer potential
  • Potential data on different geographic levels
  • Customized business maps
  • Turn on/off layer, combined visualization
  • Flexible thematic mapping
  • Easy and direct access to market data (table)
  • Print / Export to PDF
  • Additional features with surcharge (customizing)
Layer Sharing
No
User administration
No
Customizing
No
We customize the system to your individual requirements (as as service). Please contact us for further functionality and possibilities.
Software implementation
No
Streaming services
No
Link-up to Nexiga server with data exchange (on demand) on request.
Data pool
No
Are you interested in further market data? No problem, just give us a call.
Price
From 99 €/month
Contact us
Varianten
Team
User
From 5 users
Duration / term
12 months
Basic data
5 variables
  • Inhabitants
  • Purchasing Power
  • Households
  • Demography (5 age groups)
  • Companies (Industry segment/number of)
Storage
10 GB
Functions
Yes
  • Easy-to-use address search
  • Import addresses for geocoding
  • Drive time and catchment area analysis
  • Evaluation of customer potential
  • Potential data on different geographic levels
  • Customized business maps
  • Turn on/off layer, combined visualization
  • Flexible thematic mapping
  • Easy and direct access to market data (table)
  • Print / Export to PDF
  • Additional features with surcharge (customizing)
Layer Sharing
Yes
User administration
No
Customizing
No
We customize the system to your individual requirements (as as service). Please contact us for further functionality and possibilities.
Software implementation
No
Streaming services
No
Link-up to Nexiga server with data exchange (on demand) on request.
Data pool
No
Are you interested in further market data? No problem, just give us a call.
Price
From 210 €/month
Contact us
Varianten
Enterprise
User
Individual / unlimited
Duration / term
12 months
Basic data
flexible
  • Inhabitants
  • Purchasing Power
  • Households
  • Demography (5 age groups)
  • Companies (Industry segment/number of)
Storage
flexible
Functions
Yes
  • Easy-to-use address search
  • Import addresses for geocoding
  • Drive time and catchment area analysis
  • Evaluation of customer potential
  • Potential data on different geographic levels
  • Customized business maps
  • Turn on/off layer, combined visualization
  • Flexible thematic mapping
  • Easy and direct access to market data (table)
  • Print / Export to PDF
  • Additional features with surcharge (customizing)
Layer Sharing
Yes
User administration
Yes
Customizing
Yes
We customize the system to your individual requirements (as as service). Please contact us for further functionality and possibilities.
Software implementation
Also available as desktop version
Streaming services
Yes
Link-up to Nexiga server with data exchange (on demand) on request.
Data pool
Open
Are you interested in further market data? No problem, just give us a call.
Price
Upon request
Contact us

Use Cases

FINDING TARGET AREAS

In what regions can you find your target group? Which postcode areas have a young population as well as above-average purchasing power?

 

Simply filter the corresponding market data in the table and transfer the selection into the map.

 

Visualize customers

What is the spatial distribution of your customers, and what spatial pattern can be detected? Where can you find high-potential areas in terms of purchasing power?

 

Import your address list into the online system – they are instantly enriched with coordinates and shown in the map for further analysis.

 

Compare locations

Which potential location shows the most favorable surroundings? 

 

Calculate the market potential for every site based on catchment areas: Number of inhabitants and households, average purchasing power or number of companies for an industry segment. All market data is available on several geographic units (neighborhood areas, postcode areas or communities) for analyses. 

 

Analyses in practice

Get to know more about our web tool. The online solution connects market and geographic data with company-own information and therefore enables precise marketing and sales analyses.

 

Feedback from our customers

The LOCAL® Marktanalyst with its reliable and selective data is the basis for the evaluation and tenancy of locations. Thanks to the ease of operation it is a valuable time saver. In negotiations you can always refer to an acknowledged data source.

Mr. Ronny Hänse
Expansion/Project Development/Rental
Saller Josef Gewerbebau

 

With the help of the LOCAL® Marktanalyst we have successfully expanded our portfolio for the analysis of market environment and expansion planning. Especially for the analysis of key location figures, e.g. purchasing power, the evaluation is faster with the help of graphic visualization.

The function Distance Zones by Minutes offers an interesting extension for the investigation of market shares for existing competitors of our clients.

Mrs. Beate Choma
Commercial Clerk, Consulting/Recruiting
Steinkühler Unternehmensberatung GmbH & Co. KG